My best friend is a male webcam model and he looks gorgeous on screen (and in real life too). He goes to the gym 5-6 times a week and, from what I know, body lotions are very important for male models.
I go to the gym at least four or five times a week for a couple of hours, and I also remove most of my body hair because that is what most people prefer. I also use body lotion when I get out of the shower.
I think a male model should take care of himself in pretty much the same ways as a female model. Both sexes need to workout regularly and watch what they eat, and both sexes need to pay attention to details like body hair, fingernails, and toe nails. I’m a bit of a “pretty boy” myself, so I workout and tan everyday, style my hair, and visit the nail salon with my wife for manicures and pedicures.
I go to the gym every 2-3 days to keep fit. I never eat junk food, only healthy cooked at home meals. This is very important, fast food can ruin a webcam model. Also, I shave the chest hair, all of it.